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    ESA > Our Activities > Technology > Business Incubation

    Company: BlackShore – creative

    Holden Crater on Mars

    The Dutch start-up company
    ‘BlackShore - creative’ is developing the Cerberus platform.

    Cerberus can be defined as an automated processing engine to translate any type of photographic satellite data into usable GIS data by harnessing them with additional information by the 'power of the crowd'.


    Project: The Cerberus platform

    In the form of an interactive computer game, Cerberus players get to process photographs where they have to mark interesting features like river deltas on Mars, the evolution of glaciers on Earth and so on.

    Cerberus as a game is equipped with a built-in extensive on-line learning and help facility to ready the players to do the job, while on-the-job. Because of this, Cerberus serves three important factors within the space business: E-learning, Crowdsourcing and Outreach.

    Cerberus croudsourcing experiment

    E-learning

    Cerberus comes with a validated interactive help function which teaches players what to know before conducting their work on the photographs. In the prototype case players had to map geological features like sedimentary layers on Mars which can be tricky. However, because of the help function people were able to locate the most difficult elements, confirming that Cerberus works as a great E-learning tool.

    Crowdsourcing

    Because a large number of people can process vast amounts of data Cerberus is able to translate satellite data into GIS data extremely fast and accurate. “Moreover our crowd has proven to conduct mapping more thorough than what experts can do,” says Hans van 't Woud from BlackShore – creative.

    Cerberus user interface

    Outreach

    Because Cerberus is fun to play people will spend a lot of time mapping surfaces. In the case of Mars, people got fascinated about the surface. At first they thought Mars was a boring dust bowl but after having explored the surface for themselves they think differently.

    Imagine what will happen to space popularity when 100 000’s of players get to explore our solar system surfaces for themselves while being rewarded by fun.

    From space to industry

    Cerberus was originally used as a tool to map Mars only using photographs taken in space. While this is an interesting feature, Cerberus can be easily modified for Earth observation. As long as satellite photographs are used Cerberus can be used everywhere. An important potential is to use Cerberus in research like for climate change.

    Playing with real data

    Because the players get to play their games with real photographic data and have to look for real features in these photographs, they automatically become aware of what is happening in the photographs. In the first place the players learn what they have to look for, but secondly they can get actively involved with what they are doing.

    Climate change

    An example can be to increase climate change awareness among our players. When they get to play with photographs of such elements as glaciers, flooding, rainforests and others, to mark their evolution, players get actively involved into what is happening in locations on the Earth.

    Benefits

    While playing with the above mentioned data the company hopes to make the players thus aware, while learning, of the beauty and fragility of Earth so they might improve their environmental behavior although even if only a little bit!

    Imagine 100’s of players actively looking at the North Pole and then understanding better what is happing when ice is cracking!

    ESA Business Incubation

    BlackShore-Creative is hosted at the ESA Business Incubation Centre (BIC) Noordwijk, The Netherlands.

    The hosting period started in early 2011 and is under incubation for a year at ESA BIC Noordwijk. This period is required in order to make Cerberus more business professional and to identify interesting business opportunities. In addition The company has the opportunity to get technical assistance from ESTEC.

    Contact

    Hans van 't Woud
    Email: hanswoud@blackshore.eu
    Mob: +31 (0) 614 104 204

    ESA BIC Noordwijk office:
    BlackShore-Creative
    ESTEC - Mb 029
    Keplerlaan 1
    PO Box 299
    2200 AG Noordijwk ZH
    The Netherlands

    Tel: +31 (0) 71 565 8737
    Fax: +31 (0) 71 565 6635

    Administration
    BlackShore-Creative
    Hoofdstraat 40
    2351 AK Leiderdop
    Chamber of commerce registred in the Netherlands: no. 27348352.

    BlackShore-Creative website
    http://www.cerberusplatform.com

    Last update: 19 July 2011

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