Treems is a global marketplace for trees. Treems allows anyone and everyone to own a tree, to protect it and to actively participate in nature conservation. By turning protected trees into a commodity that can be bought directly online the company will revolutionize the way people connect with the environment.
Treems is a social enterprise which packages, brands and sells protected trees over its online platform. An affiliate system enhances the marketing of this new conservation product with corporate partners as well as through social networks.
Project: Repairing the world by saving trees
Treems allows individuals to own a single, localized tree for just €10 and to ensure that the tree is protected for a period of time. Every tree will be sold with up to 30 years protection guarantee with land and protection partners to take care of the legal, social and physical protection. Inventory partners provide ecosystem information for the single trees.
Treems is building up a forestry management system by combining elements such as data logging, monitoring and security with an integrated web portal. This portal includes a visualization framework and social networking applications for the purchase and presentation of the trees.
From space to industry
The trees to be protected are individually registered and monitored. To optimize this process Treems uses various types of remote sensing technologies.
For the tagging of the trees high-resolution images are obtained from drones and inspection flights.
For the continuous surveillance and to spot changes to the trees and the forests satellite based remote sensing services are accessed to guarantee a fluent and flawless process. Treems uses high resolution satellite data from e.g. RapidEye, Spot5 and TerraSAR to permanently control the forests in order to detect problems soon enough to react in time.
The sale of the single existing tree is Treems’ commodity and the distribution is done via Internet platforms. This is customized to provide an effective and easy conservation technique accessible by anyone in the world.
ESA Business Incubation
Matthias Rosenberger is the founder of Treems which is hosted at ESA Business Incubation Centre (BIC) Oberpfaffenhofen during the company start-up phase. Here Treems receives support from ESA in developing the monitoring system. The centre furthermore provides office space and support for contacts to potential business partners.
Treems is hosted at ESA BIC Oberpfaffenhofen located at AZO Anwendungszentrum in Oberpfaffenhofen from 15.07.2010 to 14.07.2011.
Last update: 23 September 2011