City information directly on your mobile   Start-up company Mobzili from ESA’s Business Incubation Centre in Noordwijk, The Netherlands, launched June 2009 the new mobile phone service AllAroundMe which provides, with the help of satellite and telecommunication technology, location-based information on shopping, entertainment, tourism, and public transportation.   Mobzili's AllAroundMe service provides news on opportunities in a certain area Boost from ESA space tech support     Dutch start-up company Mobzili launched 8 June 2009 their AllAroundMe mobile phone service. It provided location-based information on shopping, entertainment, tourism and public transportation with the help of satellite and telecommunication technology. Reared as a start-up company in ESA’s Business Incubation Centre at ESTEC in Noordwijk, the Netherland, Mobzili benefited from ESA’s unique technical expertise in telecommunications engineering. For more information, visit Mobzili's AllAroundMe website at www.allaroundme.eu.   Still in Beta phase, AllAroundMe can be downloaded free of charge at www.allaroundme.eu, and runs on mobiles with internet functionality. AllAroundMe freeware for iPhone and Google are currently being developed. Tests and challenges     Mobzili's AllAroundMe service was tested in Leiden by ordinary users before it was offered throughout the Netherlands   Wojtek Chowanski and Reza Ladchartabi, the two entrepreneurs who invented the Mobzili concept of providing a location-based content and promotion platform to communicate information to a target audience through mobile phone services Release date: 11 December 2009