German/Dutch company iOpener has developed a technology to map real-world competitions such as Formula 1 to an artificial world, allowing gamers to participate in the race, virtually and in real time. Their first product is based on satellite navigation technology innovations from ESA, which allow the efficient transmission of telemetric data from a plurality of moving objects and their mapping into the game’s virtual world. iOpener was hosted at ESA's Business Incubator in ESTEC from March to December 2007. This enabled the start-up company to develop the proof of concept, which was needed to convince German Venture Capitalist Triangle to invest €4.1 million. The entreprenurs behind iOpener are (from left to right): Sven Bakkes, Andy Lürling and Manuel Rejen.