For the first time, Earth Hour will extend to the International Space Station, where ESA astronaut and WWF ambassador André Kuipers will keep watch over our planet as the lights switch off on 31 March, sharing photos and live commentary of his experience.
Contacts for media
ESA/ESTEC Communication Office
Tel: +31 71 565 3009
ESA/ESRIN Communication Office
Tel : +39 06 94180 874
Earth Hour Global
Tel: +61 421 988 035
Earth Hour Global
Tel: +61 415 194 219
About Earth Hour 2012
Earth Hour is a global environmental initiative in partnership with WWF and Leo Burnett. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday, 31 March, at 20:30 to show their support for environmentally sustainable action.
In 2012, Earth Hour's I Will If You Will concept invites individuals and organisations to challenge others to a continuing environmental commitment beyond the hour.
Earth Hour began in one city in 2007 and by 2011 reached over 1.8 billion people in 135 countries across every continent, receiving reports as 'the World's largest campaign for the planet'.
Earth Hour Co-founder and Executive Director Andy Ridley said everyone, from citizens to businesses, schoolchildren to world leaders, need to believe they can make a difference, and act.
"The state of our planet affects each and every one of us. Last year, Earth Hour reached 1.8 billion people across the planet, this year through digital media we are offering a greater opportunity to connect people with the desire to take much needed action for the environment," said Mr Ridley.
Earth Hour is also collaborating with YouTube to provide the world's leading platform for people to empower friends, family, colleagues and organisations to take urgent action in the short term, in order to fulfil long-term environmental goals.
WWF is one of the world's largest and most respected independent conservation organisations, with almost five million supporters and a global network active in more than 100 countries. WWF's mission is to stop the degradation of Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.